Navigating the AdTech Marketing Talent Landscape

Today's AdTech ecosystem demands marketing professionals who seamlessly blend technical acumen with strategic vision. As platforms evolve and market dynamics shift, organizations need recruitment partners who understand the unique intersection of marketing prowess and advertising technology.

What Defines Excellence in AdTech Marketing:

  • Deep understanding of programmatic advertising combined with strategic marketing leadership

  • Proven ability to translate complex technical capabilities into compelling market narratives

  • Expertise in data-driven campaign optimization and performance analytics

  • Track record of driving platform adoption through innovative marketing strategies

  • Mastery of both traditional marketing principles and emerging AdTech trends

Identifying Elite Marketing Talent for AdTech

The future of AdTech success hinges on marketing leaders who can bridge the gap between technical innovation and market demand. Our specialized approach identifies professionals who drive measurable results through strategic marketing initiatives.

 
 

Our Talent Acquisition Framework:

  • Technical Depth: We identify marketers who grasp the intricacies of programmatic platforms and can articulate complex value propositions

  • Strategic Vision: Our candidates demonstrate ability to align marketing initiatives with platform capabilities

  • Performance Focus: Every marketing professional is evaluated on their track record of driving measurable outcomes

  • Market Intelligence: We source talent with deep understanding of the AdTech ecosystem and competitive landscape

The Advantage of Specialized Search:

  1. Comprehensive evaluation of marketing and technical capabilities

  2. Access to established networks within the AdTech marketing community

  3. Deep understanding of platform marketing requirements

  4. Focus on candidates who drive measurable business impact

Marketing Leadership Solutions: Securing Transformative Talent

Finding senior marketing leaders requires a nuanced understanding of both technical platforms and strategic marketing excellence. We identify professionals who can elevate your market presence and accelerate growth.

Essential Marketing Competencies:

  • Demonstrated success in AdTech platform marketing

  • Expertise in data-driven marketing strategy and execution

  • History of building and leading high-performance marketing teams

  • Proven ability to drive adoption through compelling positioning

  • Strong background in performance marketing and analytics

  • Experience scaling marketing operations in high-growth environments

Our Executive Marketing Search Process:

  1. Discovery: Understanding your platform, market position, and growth objectives

  2. Targeted Outreach: Leveraging our extensive AdTech marketing network

  3. Comprehensive Assessment: Evaluating both strategic thinking and technical knowledge

  4. Partnership: Supporting the entire recruitment lifecycle

Why Choose Our Marketing Talent Solutions:

  • Dedicated focus on AdTech marketing excellence

  • Direct access to passive candidates through industry relationships

  • Rigorous evaluation of marketing capabilities and cultural fit

  • Strategic partnership approach focused on long-term success

  • Established track record with leading technology innovators

Core Marketing Areas We Support:

  • Product Marketing Leadership

  • Growth Marketing Strategy

  • Marketing Analytics & Operations

  • Content & Brand Strategy

  • Demand Generation

  • Marketing Technology

  • Digital Marketing

  • Account-Based Marketing

Elevate Your Marketing Organization

Partner with talent experts who understand the unique demands of AdTech marketing. Connect with our team to discuss your marketing leadership needs and discover how our expertise can accelerate your market success.

 
 
 
 
 
 

Armstrong Lloyd is laser-focused on their technology niche…

I felt very close and confident working with them as they communicate the process, handle any issues and are very transparent

SENIOR SAAS MARKETING LEADER

 
 

BUILDING A DREAM MARKETING TEAM AT BLACKHAWK

When setting out to build a B2B marketing team in tech, we take the time to understand the vision, what the team will need in order to meet the business goals, how the skill sets need to blend to achieve this, and how the new hires will contribute. All in addition to the usual brief for the individual role requirements.

Senior Marketing Director Ed Ward commented on this approach, “From the get-go, Armstrong Lloyd invested time to deeply understand the business and what I was wanting to achieve. They were always on hand to help shape the thinking and bounce off ideas. I had very clear requirements and they worked relentlessly to ensure we found the right skills and culture team.”

 

 
 

LET’S BUILD YOUR SOFTWARE MARKETING DREAM TEAM